This page was exported from Free Exam Dumps Collection [ http://free.examcollectionpass.com ] Export date:Mon Mar 10 19:17:38 2025 / +0000 GMT ___________________________________________________ Title: Latest [Mar 16, 2022] MB-260 Exam with Accurate Microsoft Customer Data Platform Specialist PDF Questions [Q25-Q41] --------------------------------------------------- Latest [Mar 16, 2022] MB-260 Exam with Accurate Microsoft Customer Data Platform Specialist PDF Questions Take a Leap Forward in Your Career by Earning Microsoft 50 Questions NEW QUESTION 25Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.You are a Customer Data Platform Specialist. Your company’s information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.What can you do to satisfy the requirements?Solution: Clean the data by removing any rows with nulls and deleting any leading zeros on the primary key. Click “Next” and your data is now ready for unification.Does this meet the goal?  Yes  No Reference:https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-queryNEW QUESTION 26You are a Customer Data Platform Specialist. Your company’s information technology team wants to use the out-of-the-box customer lifetime value (CLV) machine learning (ML) capabilities that come with audience insights, but the team has some concerns about the suitability of their data. You need to confirm if their research about data requirements is correct.Which two statements are correct about the data characteristic requirements for configuring the CLV ML model? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.  There should be at least two to three transactions per customer ID. preferably across multiple dates.  There should be at least 100.000 unique customers to perform the CLV model.  There should be preferably two to three years of transactional data to predict CLV for one year.  The CLV model will not run if there is any missing data in the fields. Reference:https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/predict-customer-lifetime-valueNEW QUESTION 27You are a Customer Data Platform Specialist. Your organization recently implemented audience insights. You need to create a measure using the ‘Average Transaction Value’ template to track the average spent by a customer.As part of the process of creating the measure, you need to add data and map it to the data from the Unified Activity entity.When you are setting up the measure, which two steps should you perform to complete this task? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.  Choose the attribute representing the Transaction value from the Unified Customer entity.  Choose the attribute representing the Transaction value from the Unified Activity entity.  Choose an activity type and select the entity with transactional data.  Choose either the Account or Contact entity to get the related transactional data. Reference:https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/measures?tabs=b2cNEW QUESTION 28You are a Customer Data Platform Specialist. Your organization is using the Dynamics 365 Customer Insights as the Customer Data Platform.Your marketing team wants to explore the suggested segments feature and create a segment based on measures.Which four steps should be performed in sequence to achieve this goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order. Reference:https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/suggested-segmentsNEW QUESTION 29You are a Customer Data Platform Specialist. The marketing manager at your company wants to understand the training model performance for a customer lifetime value (CLV) model you configured.What do the possible training model performance grades signify? To answer, drag the appropriate definition to the correct grade value. Each definition may be used once or not at all. You may need to drag the split bar between panes or scroll to view content.NOTE: Each correct selection is worth one point. Reference:https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/predict-customer-lifetime-valueNEW QUESTION 30You are a Customer Data Platform Specialist. Dynamics 365 Customer Insights (CI) users have complained that they are not able to quickly find customers using main demographic data points. You must ensure users are able to search customers using any of the available fields.Which two statements define the actions that should be completed to satisfy this requirement? Each option represents a partial solution.NOTE: Each correct selection is worth one point.  Validate you have access to edit the Search and index pages in audience insights.  On the Search and filter index pane, add Last Name, Full Name, Email. Cell Phone. Street Address, and DOB fields to Index. Click Save and Run.  You must run Merge in order to view the newly added fields on the customer profile.  On the Search and filter index pane. Add Last Name, FullName, Email, Home Phone. DOB fields to Index. Click Save and Run. The following fields from the unified customer record should be added to index: Last Name, Full Name, Email, Cell Phone, Street Address, DOB.Reference:https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/search-filter-indexNEW QUESTION 31You are a Customer Data Platform Specialist. You need to create relationships to connect entities so that they can be further used in defining segments and measures by the marketing team.Which three relationship types are available in audience insights? Each correct answer presents a complete solution.NOTE: Each correct selection is worth one point.  Non-editable system relationships, created by the system as part of the data unification process  Non-editable system relationships, which are created automatically from ingesting data sources  Editable inherited relationships, created by the system as part of the data unification process  Editable custom relationships, created and configured by users  Non-editable inherited relationships, which are created automatically from ingesting data sources Reference:https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/relationshipsNEW QUESTION 32You are a Customer Data Platform Specialist. You are configuring a workflow for a custom model using an Azure Machine Learning batch pipeline. Configuring this type of model requires different parameters than Machine Learning Studio (Classic) models.Which two configuration parameters are required specifically for Azure Machine Learning batch pipelines? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.  Output data store path  Output data store parameter name  Web service that contains your model  Entity name Reference:https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/custom-modelsNEW QUESTION 33You are a Customer Data Platform Specialist. You completed unification and are looking to create relevant segments for your business. You want to identify insights on fields that overlap between segments.Which statement is correct about using segment overlap?  Audience insights will recommend which fields may be the most insightful to use for segment overlap analysis.  You can select up to three fields to analyze for overlap analysis when you create a new segment overlap.  Audience insights will automatically select the fields for overlap analysis when you create a new segment overlap.  You can select one or more fields to analyze for overlap analysis when you create a new segment overlap. Reference:https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segment-insightsNEW QUESTION 34You are a Customer Data Platform Specialist. You are asked to create a household cluster to group profiles that share a set of demographic data points.Which three actions should you perform in sequence to configure a household cluster? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order. Reference:https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/merge-entities#group-profiles-into-households-or-clustersNEW QUESTION 35You are a Customer Data Platform Specialist. Some of the data your company stores need to adhere to strict organization compliance and security when establishing connections and exports. Your information technology department tells you that you must use a dedicated Azure key vault with your audience insights environment to help the organization meet its compliance requirements. The dedicated key vault will be used to stage and use secrets in an organization’s compliance boundary.Which two statements are true about using audience insights and Azure Key Vault to store the secrets for each of the connections set up?NOTE: Each correct selection is worth one point.  You must have administrator role in audience insights.  The key vault must have Key Vault firewall enabled.  The key vault is in the same Azure location as the audience insights environment.  Audience insights can write secrets or overwrite secrets into the key vault. Reference:https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/use-azure-key-vaultTopic 1, Adventure WorksGeneral OverviewAdventureWorks Cycles is a bicycle retailer with a few locations in the Midwest region. The AdventureWorks Cycles business model supports both in store purchases as well as online orders. In addition to offering a wide variety of bicycles, the company sells clothing, performance nutrition supplements, bicycle parts as well as bicycle fitting and repair services. The customer base varies from professional cyclists, individual leisure riders to families. The business experienced unprecedented growth of over 2000% during the pandemic bringing a total number of customers to 10,000. The company decided to invest in Microsoft Dynamics 365 Customer Insights and Dynamics 365 Sales App to unify customer data and improve sales.Data SourceAdventureWorks Cycles uses Customer Insights to connect to data from three different sources to generate a unified customer record. The data ingestion has been done for the initial data load. There are three data sources containing customer profile data loaded to a dedicated storage account and container in the Azure Data Lake:Loyalty data source: This data source contains customer profile information from in-store purchases.– loyalty.member.csv: srcid (primary key), firstname, lastname, middlename, fullname, addressstreet, loyalty_email, city, zipcode, state, homephone, datecreated, timestampEcommerce Data source: This data source contains customer profile information from online purchases.– ecom.member.csv: ecid (primary key), firstname, last name, fullname, email, homephone, streetaddress, city, zip, state, datecreated, timestampCycling Clubs Data Source: This data source contains customer profile information for members of Cycling clubs.– cclubcust.csv: ccid (primary key) firstname, lastname, full_name, email, main phone, streetaddress1, city, zip_code, state, datecreated, datecreated, timestampThe Loyalty data source contains the largest and most trusted dataset. It is considered the Primary Source followed by Ecommerce and Cycling Clubs Data Sources.All three data sources share common customer demographics. Map, Match, and Merge (M3) rules within audience insights are applied accordingly to generate a unified customer record.Additionally, there are three data sources that contain customer cellphone numbers for Loyalty, Ecommerce, and Cycling Club data sources that have been loaded to the Azure Data Lake but have not been ingested into audience insights.cellPhone_loyaly.csv: srcid (primary key), cellphonecellPhone_ec.csv: ecid (primary key), cellphonecellPhone_cc.csv: ccid (primary key), cellphonePain PointsThe AdventureWorks Cycles leadership team identified several pain points that need to be addressed immediately to support current growth and ensure customer satisfaction.Lack of strategy for refreshing the customer data in the audience insights. There is a considerable effort needed to build pipelines to flow the incremental data updates into the Azure Data Lake so it can be ingested and processed in audience insights.Customer Service reps cannot search for customers efficiently in audience insights which affects the customer satisfaction. Also, they do not have valid cell phone numbers for customers since it is not part of the profile.The Sales team uses the Dynamics 365 Sales app but are not able to use segments generated in audience insights to generate marketing lists.Marketing campaigns often sound redundant and inefficient as the same messaging is being sent to multiple members of the same household.The Marketing team cannot create fully personalized communications due to missing Full Name in the unified customer record.The test team is complaining that they do not have a dedicated UAT environment where they can test features before they are deployed to production.Project GoalsCreate a strategy to implement incremental data refresh in prod audience insights that reads data from Azure Data Lake Gen 2. In parallel configure incremental refresh in one of the non-production audience insights where all the data sources are available, loaded from Azure SQL database, through Power Query to audience insights instance. This will allow some testing of the incremental refresh functionality to be completed while the long-term strategy is being finalized.Implement necessary changes to address the remaining pain points identified during the Leadership Team meeting.Detailed RequirementsPain PointsConfiguring incremental refreshes for all customer data profiles as follows:– Incremental data refresh should be configured for member tables only– Timestamp data and time field should be used by the system to check when the record was last updated– All three tables should be refreshed every two daysAdding additional data sources and search fields to audience insights– Ingesting Cell phone data- the requirement is to keep the name of the date sources aligned with the design document. See section 1 for more details.– Furthermore, to get a quick snapshot of the quality of data, data profiling should be enabled for the phone fields only– The following fields from the unified customer record should be added to index: Last Name, Full Name, Email, Cell Phone, Street Address, DOBAbility to use segments from the audience insights to generate marketing lists– The Sales team needs to generate a marketing campaign based on segment of customers who have a Loyalty email. (loyalty.email)Ability to group customer profiles into a household cluster for purpose of generating targeted marketing communication– A household cluster is defined as customers who share Last Name, Street Address, City, Zip Code and StateAdding Full Name field to the unified customer record– Full Name is a merged field with the following merging policya. loyalty.member.fullnameb. ecom.member.fullnamec. cclubcust.csv.full_nameCreating a sandbox environment that mirrors the current development environment– Create a sandbox environment called UAT1 and copy configurations from env. “DEV1”.a. Note: there is also an exiting environment called “Dev” and it is not configured correctly and should not be copiedNEW QUESTION 36You are a Customer Data Platform Specialist. You are implementing a scheduled refresh in audience insights.Which two statements are correct when describing scheduled refreshes? Each correct answer presents a complete solution.NOTE: Each correct selection is worth one point.  To exclude a segment from a scheduled refresh, you must deactivate it before the scheduled refresh run.  Scheduled refresh is not available in trial environments and can only be configured for production instances.  The refresh schedule can be applied to selected data sources or specific entities within these data sources.  When you configure a refresh schedule to run daily, you must define the time zone and time when the refresh needs to run. Reference:https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segments?tabs=b2chttps://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system#schedule-tabNEW QUESTION 37You are a Customer Data Platform Specialist. You are reviewing the system status. You notice that an insights refresh process shows a “skipped” status.Which system process type should you review to find the step that is blocking the insights refresh from starting?  Segments  Search  Enrichments  Activities Reference:https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/systemNEW QUESTION 38You are a Customer Data Platform Specialist. The chief marketing officer (CMO) asked you to look at different use cases as you are implementing the Customer Insights platform.Which use case is applicable to either audience insights or engagement insights? To answer, drag the appropriate capability to the correct use case. Each capability may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.NOTE: Each correct selection is worth one point. Reference:https://docs.microsoft.com/en-us/dynamics365/customer-insights/engagement-insights/overviewhttps://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/overviewNEW QUESTION 39You are a Customer Data Platform Specialist. You created several customer segments. You want to identify differences between the segments that you created.Which two statements are correct about using segment differentiations? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.  The higher the difference score, the more the attributes differ between the two segments.  You can compare a segment with the rest of your unified profiles or with another segment.  You can only compare one segment with another segment.  The lower the difference score, the more the attributes differ between the two segments. Reference:https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segment-insightsNEW QUESTION 40You are a Customer Data Platform Specialist. You are in the process of implementing audience insights as the Customer Data Platform (CDP) solution for your company.Your manager asks you to give a short presentation for new users who will be using audience insights and explain some of the benefits that audience insights will offer them.Which user group will take which benefit from audience insights? To answer, drag the appropriate user group to the correct benefit. Each user group may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.NOTE: Each correct selection is worth one point. Reference:https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/overviewNEW QUESTION 41You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform solution. You transferred the management of the platform to a contractor. You want the contractor to manage the existing connections without having administrator access.Which two statements are correct about allowing contributors to use a connection for exports? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.  Contributors will be able to use the connection if you select them in the ‘choose who can use this connection” screen.  Contributors will see shared connections and can manage every export that uses this specific connection.  Contributors will have their exports removed if their permissions are changed.  Contributors will be able to view or edit the connection after being given permission to use the connection. Reference:https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connections Loading … Microsoft MB-260 Exam Syllabus Topics: TopicDetailsTopic 1Configure scheduled refreshes and on-demand refreshes Describe use cases for Customer Insights APIsTopic 2Create activities by using a new or existing relationship Differentiate between audience insights and engagement insightsTopic 3describe prerequisites for using custom Azure Machine Learning models in Customer Insights Describe methods for creating segments, including blank segmentsTopic 4Display Customer Insights data from within Dynamics 365 apps Transform, cleanse, and load data by using Power QueryTopic 5Identify permissions required to implement the Customer Card Add-in for Dynamics 365 apps Create a segment from customer profiles, measures, or AI predictionsTopic 6Identify data sources that support incremental updates Configure and evaluate the customer churn models, including the transactional churn and subscription churn modelsTopic 7Identify capabilities and limitations for scheduled refreshes Describe use cases for extending Customer Insights by using Microsoft Power Platform componentsTopic 8Differentiate between low, medium, high, exact, and custom precision methods Analyze Customer Insights data by using Azure Synapse AnalyticsTopic 9Select Customer Insights entities and attributes for matching Resolve data inconsistencies, unexpected or null values, and data quality issuesTopic 10Trigger refreshes by using Power Automate or the Customer Insights API Determine whether to use the managed data lake or an organization's data lake   Authentic Best resources for MB-260 Online Practice Exam: https://www.examcollectionpass.com/Microsoft/MB-260-practice-exam-dumps.html --------------------------------------------------- Images: https://free.examcollectionpass.com/wp-content/plugins/watu/loading.gif https://free.examcollectionpass.com/wp-content/plugins/watu/loading.gif --------------------------------------------------- --------------------------------------------------- Post date: 2022-03-16 18:31:26 Post date GMT: 2022-03-16 18:31:26 Post modified date: 2022-03-16 18:31:26 Post modified date GMT: 2022-03-16 18:31:26