[Q42-Q63] AD0-E406 Certification - The Ultimate Guide [Updated 2022]

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AD0-E406 Certification – The Ultimate Guide [Updated 2022]

AD0-E406 Practice Exam and Study Guides – Verified By ExamcollectionPass

NEW QUESTION 42
Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

so that “Conversion Rate of Alternative” can be estimated pre-test

because it is not possible to change your primary goal after the test has started

so that “days to complete test” can be estimated pre-test

to minimize risk of biased metric selection

NEW QUESTION 43
A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.
Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.
How could this hypothesis be improved?

Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.

Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.

Be less specific with the change: do not list the decrease in the exact number of form fields.

NEW QUESTION 44
A Target Business Practitioner (BP) is creating an Audience in a new installation of Target Standard. The BP wants to include users who entered a site on a specific URL.
Which type of audience rule should the BP use?

Traffic Sources

Site Pages

Target Library

NEW QUESTION 45
When running a test the marketing manager sees that the test has reached a confidence level of 87% and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and move on to a new test.
What advice should be given to the manage! about ending the test at this point?

Let the test run because there is sufficient evidence that there is a difference in conversion

Let the test run because there is weak evidence that there is a difference rates.

Stop the test because there is a strong evidence that there is a difference m conversion

NEW QUESTION 46
What does Adobe Target optimize towards when running an Automated Personalization activity?

One single metric

The model will determine which goal to optimize

Revenue per visitor

NEW QUESTION 47
A sporting equipment organization is running an A/B test with the aim of increasing revenue. The activity is testing featuring either Hiking or Mountain Climbing products in the home page hero banner. Click through rate (CTR) to the product category pages is the only success metric.
In this scenario. what is the problem with using CTR as the only success metric?

The CTR metric is an unreliable indicator of success and should not be used as a primary or secondary success metric

The CTR metric is not reliable for this activity as it does not account for the impact of seasonality.

The test could produce a statistically significant lift in CTR but does not consider the impact on revenue.

NEW QUESTION 48
There is a warning message in the Visual Experience Composer (VEC) for an activity which went live two weeks ago. What is the most probable reason for the warning message?

A new plugin was added to website which is not supported by Adobe Target.

The Profile Script is outdated and causing issues in the VEC.

The structure of the page has changed since activity was created.

NEW QUESTION 49
An e- com me tee company wants to test a new layout on a product page.
To write a clear, concise hypothesis, which two questions should be asked? (Choose two.)

What is the reason for running this test?

How will success be measured?

What is the current conversion rate?

Will any new products be added soon?

NEW QUESTION 50
What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?

To determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate

To visualize the different combinations and decide which ones to include/exclude in the experiment

To visualize the different combinations and decide whether to use the Full Factional or Fractional Factorial algorithm for traffic allocation

NEW QUESTION 51
Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe Target Business Practitioner to change the audience targeting of an activity? (Choose two.)

Preferences

Experiences

Targeting

Setup

NEW QUESTION 52
Which two options describe the purpose of any secondary success metric? (Choose two.)

Give additional understanding to interpret gains/losses of primary success metric.

These metrics are only used to measure time on site and primary metrics.

These metrics are only used to evaluate which audiences best respond to experiences.

Ensure that primary success metric gain is not at the cost of secondary metrics.

NEW QUESTION 53
One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed.
What is the best way to create an activity that will target only the affected zip codes?

Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes.

Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience.

Create an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes.

NEW QUESTION 54
A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.
Which metric should be used in order to track these different values on these pages?

Revenue Per Visitor (RPV)

Average Order Value (AOV)

Custom Scoring

NEW QUESTION 55
A product owner at a bank manages six different credit cards.
The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.
Which hypothesis matches the request?

Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a “compare recently-viewed credit cards” link in the hero will increase application completions.

Offering an opportunity to easily compare the features of three credit cards of the user’s choice on the product comparison page by placing a “select three cards to compare” link in the hero will increase application completions.

Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a “compare our most popular cards” link in the hero will increase application starts.

NEW QUESTION 56
The UX team has proposed testing a format change across all product overview pages.
Which Visual Experience Composer feature enables applying the format change across all of these pages?

Template Rules

Experience Versions

Enhanced Composer

NEW QUESTION 57
An Adobe Target Business Practitioner (BP) is creating an Audience in Target. Which type of rule allows the BP to include users based on a category affinity?

Network

Visitor Profile

Custom

NEW QUESTION 58
On which channel can Adobe Target Visual Experience Composer (VEC) be used to create experiences?

Website

Internet of Things devices

NEW QUESTION 59
The product team wants to determine whether a ‘viewed also viewed” or bought also bought” Recommendations logic would drive product views.
What is the correct way to test both Recommendations Criteria?

Create a new Recommendations activity, and in the Targeting page change the Control traffic allocation to 50%.

Create a new A/B test activity, and in the Targeting page select the two Criteria.

Create a new Recommendations activity, and in the Experiences page pop-up select the two Criteria.

NEW QUESTION 60
In which two channels must Target Form-Based Experience Composer be used? (Choose two.)

Emails

Kiosks

Single-page application

Post login pages

NEW QUESTION 61
A home improvement videos website has an advertising-supported revenue model. Videos begin with a sponsor’s advertisement. The task is to administer a test on the home page to determine which experiences drive video engagement.
Based on this scenario, what is the most appropriate optimization goal for this test?

Bounce rate

Video views per visit

Site registration rate

NEW QUESTION 62
A client is viewing a report for a Target Recommendation activity. What do the names of the experiences in the report refer to?

Names of the criteria used

Names of the collections used

Names of activities tested

NEW QUESTION 63
Which statement is true for all Experience Targeting activities?

Experience targeting affects a single page of a visitor experience.

Targeting rules are evaluated in top-to-bottom order.

All activities are built using the Visual Experience Composer.

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Adobe AD0-E406 Exam Syllabus Topics:

Topic	Details
Topic 1	Determine the appropriate analytics reporting sources (i.e., Target or Adobe Analytics) Identify opportunities for optimization based on business KPIs and data analysis
Topic 2	Define and evaluate report settings to help set the elements that appear in a report Determine KPI-based primary and secondary success metrics
Topic 3	Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer Analyze a test hypothesis based on a given scenario and identify aspects of a valid hypothesis
Topic 4	Understand how Automated Personalization Summary reports differ from other reports Construct test hypotheses based on a given scenario and identify hypotheses elements
Topic 5	Apply procedures to create an experience using Form-Based Composer Use browser debugging tools (including Experience Cloud Debugger) to verify implementation
Topic 6	Apply procedures to manage Activities and Audiences within Target Evaluate and identify common problems associated with A B testing and how to avoid them