Verified C_C4H260_01 dumps Q&As - 2022 Latest C_C4H260_01 Download [Q19-Q42] : Free Exam Dumps Collection : http://free.examcollectionpass.com

QUESTION 19
You want to create a predictive key performance indicator (KPI) that determines the buying propensity for a specific product. Which data is essential for creating these types of predictive models? Note: There are 2 correct Answers to this question.

Product categories

Product master data

Items of interest

Sales order interactions

QUESTION 20
Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?

Multichannel Campaign

External Campaign

E-mail Campaign

Trigger-based Campaign

QUESTION 21
What are the characteristics of rule models in rule-based scores? Note: There are 2 correct Answers to this question.

They contain different scopes.

They contain model fits within one score.

They contain several scores.

They contain several rules.

QUESTION 22
What application lets you create target groups based on selected attribute values?

Segmentation Configuration

Predictive Studio

Score Builder

Segmentation Modeling

QUESTION 23
How do you reach customers on their birthday that have enrolled in the loyalty program and that have made at least two purchases in the last month?

Build a static target group and assign it as a target group in the campaign designer.

Build a control group and assign it as a target group in the campaign designer.

Build a live target group and assign it as a target group in the campaign designer.

Build a dynamic target group and assign it as a target group in the campaign designer.

QUESTION 24
Why would you enable the persistence of the predictive model?

To save the score in profiles and use it in segmentation.

To reuse the predictive model in another scenario.

To indicate the quality of the model fit.

To save results for a certain time.

QUESTION 25
You have created custom fields and need them to be visible in Segmentation and Content Studio. How can you ensure that they are shown?

In the Custom Fields and Logic app, edit the custom field and select the appropriate Business Context and Segmentation Object.

In the Custom field and Logic app, edit the custom field and enable Segmentation Usage in UIs and Reports.

In the Marketing Extensibility app, go to Assign to Segmentation and set the field visible for the appropriate Business Context and Segmentation Object.

In the Segmentation Configuration app, navigate to the appropriate data sources that are used for the Segmentation Object and mark the corresponding attributes as visible.

QUESTION 26
You can perform extensibility on SAP Marketing Cloud with the help of the following activities: Export standard or custom business object tables to an SAP HANA system.Export an existing graphical calculation view along with the associated views and tables.Import the calculation views that are modeled in an SAP HANA system.Which app can you use to do these activities?

User ListsCampaign Execution Whitelist

Campaign Execution WhitelistSender Profiles

Maintain Certificate Trust ListContent Studio

Campaign Execution BlacklistSender Profiles

QUESTION 27
Your customer data needs to be seen in the Marketing Calendar for the purpose of trade promotions. Which of the following fields are mandatory to maintain in the Custom Business Object (CBO)? Note: There are 3 correct answers to this question.

Description

Contact ID

Origin

Start, End date

Key identifier field

QUESTION 28
How do you reach customers on their birthday that have enrolled in the loyalty program and that have made at least two purchases in the last month?

Build a dynamic target group and assign it as a target group in the campaign designer.

Build a static target group and assign it as a target group in the campaign designer.

Build a control group and assign it as a target group in the campaign designer.

Build a live target group and assign it as a target group in the campaign designer.

QUESTION 29
You want to import/export data to/from SAP Marketing Cloud. Which applications do you need to configure to use the standard APIs? Note: There are 3 correct Answers to this question.

SAP Cloud Platform Extensions

Communication Categories and Limits

Communication Arrangement

Communication Systems

Communication Users

QUESTION 30
Your customer has requirements that can be fulfilled by creating custom fields in SAP Marketing Cloud.
These fields will also receive data from an external application through SOAP services. Which business contexts support such an enhancement? Note: There are 3 correct Answers to this question.

Marketing: Interaction

Marketing: Corporate Account

Marketing: Contact

Marketing: Interaction Product

Marketing: Product Category

QUESTION 31
How does SAP Marketing Cloud support services with long term agreements? Note: There are 2 correct answers to this question.

By grouping marketing objects, such as programs and campaigns

By allocating budget for marketing activities and plan budgets

By triggering up-selling to higher valued product bundles

By running campaigns to prolong contracts

QUESTION 32
You have created your own custom business object and want to upload data to it using an OData service. Where do you find the URL for this custom business object?

Communication User

Communication System

Communication Arrangement

Communication Scenario

QUESTION 33
When it comes to best practices and how to configure your data sources, what needs to be considered with regard to interactions? Note: There are 2 correct Answers to this question.

Load interactions before creating the respective contacts.

Load master data and transactional data in one package for a given API.

Use standard interaction types where possible.

Use the same interaction types for the same events.

QUESTION 34
Which of the following are communication prerequisites for integrating SAP Marketing Cloud with public APIs? Note: There are 3 correct answer: to this question.

Activate the scenario to enable communication.

Assign communication users to the communication system.

Create a communication system.

Create a communication arrangement.

Assign a communication system to the communication scenario.

QUESTION 35
The values for gender maintained in SAP Marketing Cloud are as follows: ID Value F Female M Male You have connected a third-party system to your SAP Marketing Cloud system and the value in the gender field in the third-party system is Woman/Man. Once the contact data is uploaded into SAP Marketing Cloud what application can be used to resolve this discrepancy?

Manage interest

User interface adaption

User lists

Map free text

QUESTION 36
You want to integrate SAP Marketing Cloud and SAP Commerce. Which objects can be integrated between the two systems as part of the standard offering? Note: There are 3 correct Answers to this question.

Agreements

Master Data

Order

Coupons

Product Recommendation

QUESTION 37
What are the main objects that make up the data model of SAP Marketing Cloud?

interactions, interactions contacts, Item of interest

Item of interest, interactions, Products and product category

Segmentation Models, Profile, Interactions

interactions, interactions contacts, Products and product category

QUESTION 38
You want to delete the interactions of several contacts from SAP Marketing Cloud that were collected via one specific source system. Interaction information from other sources can remain in SAP Marketing Cloud. Which application jobs do you need to execute? Note: There are 2 correct answers to this question.

Contacts: Flag Contacts for Deletion Based on Target Group

Contacts: Delete Flagged Contacts

Interactions: Delete Flagged Interactions

Interactions: Flag Interactions for Deletion

QUESTION 39
When it comes to best practices and how to configure your data sources, what needs to be considered with regard to interactions? Note: There are 2 correct answers to this question.

Use standard interaction types where possible.

Use the same interaction types for the same events.

Load master data and transactional data in one package for a given API.

Load interactions before creating the respective contacts.

QUESTION 40
From which systems can you perform initial and delta loads of customers, contacts, and consumers into SAP Marketing Cloud?

SAP ERP 6.0 or higher

SAP Supplier Relationship Management

SAP Customer Relationship Management

SAP Solution Manager

SAP Cloud for Customer

QUESTION 41
Your customer wants to segment consumers based on a predictive key performance indicator that indicates the buying propensity for a specific product. Therefore, you are creating a predictive model in the Predictive Studio. What object can you assign as a training set in the Predictive Model?

Interaction Type

Segmentation model

Segmentation profile

QUESTION 42
You want to be able to upload pictures directly in the Content Studio in SAP Marketing Cloud. What feature do you need to activate?

Digital Asset Management Systems

Simple Content Repository

SAP Image Library

SAP Product Content Management

Verified C_C4H260_01 dumps Q&As - 2022 Latest C_C4H260_01 Download [Q19-Q42]

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