Guide (New 2023) Actual Salesforce Marketing-Cloud-Personalization Exam Questions [Q45-Q62] : Free Exam Dumps Collection : http://free.examcollectionpass.com

NEW QUESTION 45
What are IS machine learning powered algorithms called?

Machine Learning Tools

Einstein Recipe

Einstein Decisions

Data Science Workbends

NEW QUESTION 46
Which two successs metrics can a company achieve with IS their web channel?

Increase in first time visitor

Increase in conversion rate

Increase in organic search ranking

Increase in revenue

NEW QUESTION 47
What three components can a web developer define by pageType?

Item Actions

Campaign

Goals

Content Zones

Capturing Attribute

NEW QUESTION 48
Which ingredient shows a vistor products or content based on a “people like me” algorithm?

Similar Items

Trending

Co-Browse

NEW QUESTION 51
If you want to compare the completion of two objectives based on a filter, what report would you use?

Visitor behaviour report

Referring sources report

Goal completion report

Goal comparison report

NEW QUESTION 52
What is the unified customer profile?

A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel

A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company

A unified view of all customer activity across, websites, web applications, mobile store, call center

A profile view for administrators to see activity across all of the customer touch points

NEW QUESTION 53
ETL feeds must follow explicit specifications and requires which type of file format?

CSV

JSON

Binary

TextDocs

NEW QUESTION 54
How does Guardian determine the expected range for a given metric?

Guardian uses continuous machine learning to set predict the expected range

Guardian comes with pre-built ranges for each metric, which cannot be configured

Guardian uses upper and lower bounds set by the user for each metric.

Guardian queries the Data warehouse to establish logical the expected ranges

NEW QUESTION 55
How many times can a visitor accomplish a goal in interaction studio?

It varies depending on the setup of the goal segment

Each time a visitor leaves and rejoins the goal segment

Only once for all time

No more than twice or the goal completion will no longer be counted

NEW QUESTION 56
How many days after the date of upload will files be deleted from the SFTP?

180 days

30 days

60 days

90 days

NEW QUESTION 57
What can you learn from segment compare on the segment detail tab?

To understand view time purchases attributes revenue by category

To compare users, engagement activity and other actions across segments displayed

To view individual users that are part of the segment

To understand what campaign use the segment for targeting

NEW QUESTION 58
What two features of interaction studio have functionality to perform an A/B testing?

Templates

Campaigns

Segments

Recipes

NEW QUESTION 59
When should you define goals and filters?

After launching a campaign that you want to measure against a goal or filter

Over time, when you have something new you want to meausure

When you are reviewing campaign statistics for a published campaign

Before launching a campaign that you want to measure against a goal or filter

NEW QUESTION 60
What are three features of the WebSDK when deployed on a website?

Configure filters and goals

Rendering campaign for personalisation

Identity and cookie management

Sitemapping for data collection

Loading data from ETL feeds

NEW QUESTION 61
What are three ways segments are used in marketing cloud personalization?

Set goal and filtersb)

Recommending products

Targeting for campaigns

Creating related lists within Salesforce CRM

Analytics, trends and engagement

NEW QUESTION 62
What are the two main functions of the Event API? (select 2)

Capture user attributes and actions

Process GDPR data or deletion requests

Return campaign responses

Bulk load external campaign data