C_C4H260_01 Practice Exam Tests Latest Updated on Jul-2022 [Q54-Q73]

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C_C4H260_01 Practice Exam Tests Latest Updated on Jul-2022

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SAP C_C4H260_01 Exam Syllabus Topics:

Topic	Details
Topic 1	Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports
Topic 2	Explain the concept of campaign categories and their actions Campaign and Journey Orchestration
Topic 3	Explain the concept of the marketing calendar Setup Marketing Permissions Checks and configure workflows for business objects
Topic 4	Describe Contact to Lead-Opportunity process Explain the option for anonymizing contact information
Topic 5	Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer Explain the technical foundation of segmentation
Topic 6	Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports Outline the offer recommendations, product recommendations

NO.54 You want to implement Product Recommendations and you need to simulate the results before the e- mail with recommendations is sent. In which of the following apps can you preview the result of your new or updated configuration? Note: There are 2 correct Answers to this question.

Recommendation Models

Recommendations Model Types

Recommendations Scenarios

Manage Recommendations

NO.55 You are receiving sales order data from different channels and you would like to differentiate by channel on the contact profile to better understand the journey of the customer. Which of the following the settings are needed to allow this? Note: There are 3 correct Answers to this question.

Assign an interaction type to communication medium

Create interaction reason

Create and assign interaction channel

Assign media type

Create interaction type

NO.56 You are using the A/B testing feature of campaign management to maximize the efficiency of your e- mail campaigns. Which determination methods for identifying the winner email are supported in SAP Marketing Cloud? Note: There are 2 correct Answers to this question.

Hard Bounces

Sent Messages

Rate of Opened Messages

Unique Click Through Rate

NO.57 Which Core Data Services (CDS) view types are typically called by analytical tools such as SAP Analytics Cloud or the Query Browser?

Basic views

Consumption views

Reuse views

Composite views

NO.58 You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?

Assign a specific target group with those countries and regions to the target object.

Provide a training set that contains only contacts from the specific countries and regions.

Add an applicable scope for the relevant countries and regions.

Use Segmentation to select relevant countries and region.

NO.59 When working with the Lead Nurture Stream app, you can define multiple lead stages and multiple campaigns for each stage. What is the maximum number of stages that can be defined and the maximum number of campaigns per stage?

Seven stages and each stage can have a maximum of 15 campaigns.

Three stages and each stage can have a maximum of 10 campaigns.

As many as required and each stage can have a maximum of 15 campaigns.

Five stages and each stage can have a maximum of 10 campaigns.

NO.60 You are loading accounts and contacts originating in SAP S/4HANA into your SAP Marketing Cloud system. What is the required configuration to distinguish these entities?

Define a function for accounts and contacts.

Define one ID origin and one additional ID for accounts and contacts from SAP S/4HANA.

Define different ID origins for accounts and contacts from SAP S/4HANA.

Define a team member role for accounts and contacts.

NO.61 A company plans their budget for each brand by country, region, industry, and media types. For this company, the manufacturing industry is not relevant for the Bahamas. Assume that the relevant marketing areas, media types, and custom dimensions have been created. What are some key steps to consider when you are creating the planning model for this company? Note: There are 2 correct Answers to this question.

Assign media types to the lowest level of the planning hierarchy.

Define industries by country using the Dimension Relationships app.

Select relevant standard and custom dimensions and select the option to use media types.

Ensure that markets are defined and their values are maintained in the system.

NO.62 Which features are available for both public and private budget plans in the Budget Plans application?
Note: There are 3 correct Answers to this question.

Allocating budget

Adjusting a planned budget and showing a planned budget by media type

Exporting planning data to file

Showing and using a reference measure

Publishing budget plans

NO.63 You want to register for an event where the e-mail address is required as an ID. A member of your family also wants to register using that same e-mail address. What do you need to configure to allow this to happen in SAP Marketing Cloud?

Enhance the interaction contact entity by using the custom field and logic app.

Create multiple origin of contact IDs with type: e-mail.

Implement the enhancement option: revise interaction data before import.

Make the origin of contact ID for e-mail shareable.

NO.64 Your customer wants to send a discount to every consumer as soon as they install their mobile app. Which of the following are the correct campaign types to use? Note: There are 2 correct answers to this question.

Facebook

Mobile Campaign

Paid search

Trigger-based

NO.65 You want to import/export data to/from SAP Marketing Cloud. Which applications do you need to configure to use the standard APIs? Note: There are 3 correct Answers to this question.

SAP Cloud Platform Extensions

Communication Categories and Limits

Communication Arrangement

Communication Systems

Communication Users

NO.66 You want to import/export data to/from SAP Marketing Cloud. Which applications do you need to configure to use the standard APIs? Note: There are 3 correct answers to this question.

Communication Categories and Limits

Communication Arrangement

Communication Users

SAP Cloud Platform Extensions

Communication Systems

NO.67 Your customer wants to improve the business process between marketing and direct or indirect sales areas. You recommend to implement the SAP Sales Cloud integration. Which business processes can you realize by integrating SAP Marketing Cloud and SAP Sales Cloud? Note: There are 3 correct Answers to this question.

For each lead sent through the campaign, SAP Marketing Cloud creates an opportunity interaction that is assigned to a respective contact.

Campaign automation in SAP Marketing Cloud triggers the creation of leads in SAP Sales Cloud.

A delta load of all newly created opportunities in SAP Sales Cloud triggers the creation of opportunity interactions in SAP Marketing Cloud.

For each lead sent through the campaign, SAP Marketing Cloud creates a lead interaction that is assigned to a respective contact.

A delta load of all changes to existing opportunities in SAP Marketing Cloud triggers the creation of opportunity interactions in SAP Sales Cloud.

NO.68 You are launching a campaign to update the marketing permissions of all your customers. Which of the following content types can you use? Note: There are 3 correct Answers to this question.

LINE messages

Landing pages

E-mails

Push notifications

Forms

NO.69 You have used A/B testing to find out which e-mail message is the most efficient for your campaign. You now want to run a test where some members do not receive any content at all. Therefore, you want to use a control group. What are the steps required to execute the A/B testing using a control group?

Control groupEmail templateMarketing approvalCampaign

Control groupEmail templateCampaignLoad data in target group

Control groupTarget groupEmail templateCampaign

Control groupRecalculate SegmentsEmail templateCampaign

NO.70 When it comes to best practices and how to configure your data sources, what needs to be considered with regard to interactions? Note: There are 2 correct Answers to this question.

Load interactions before creating the respective contacts.

Load master data and transactional data in one package for a given API.

Use standard interaction types where possible.

Use the same interaction types for the same events.

NO.71 You want to delete the interactions of several contacts from SAP Marketing Cloud that were collected via one specific source system. Interaction information from other sources can remain in SAP Marketing Cloud. Which application jobs do you need to execute? Note: There are 2 correct answers to this question.

Contacts: Flag Contacts for Deletion Based on Target Group

Contacts: Delete Flagged Contacts

Interactions: Delete Flagged Interactions

Interactions: Flag Interactions for Deletion

NO.72 In SAP Marketing Cloud, you can leverage custom fields to create your own scores and display them on the profile. Which business contexts can you choose in custom field creation so that you can use them for your score? Note: There are 2 correct answers to this question.

Marketing: Corporate Account

Marketing: Contact and Corporate Account

Marketing: Interactions

Marketing: Contact

NO.73 Your customer data needs to be seen in the Marketing Calendar for the purpose of trade promotions.
Which of the following fields are mandatory to maintain in the Custom Business Object (CBO)? Note:
There are 3 correct Answers to this question.

Key identifier field

Start, End date

Origin

Description

Contact ID

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C_C4H260_01 Exam Certification Details:

Languages:	English
Sample Questions:	SAP C_C4H260_01 Exam Sample Question
Level:	Associate
Exam:	80 questions
Cut Score:	59%

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SAP C_C4H260_01 Exam Syllabus Topics:

C_C4H260_01 Exam Certification Details:

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