[Q81-Q105] Marketing-Cloud-Administrator Practice Test Give You First Time Success with 100% Money Back Guarantee!

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Marketing-Cloud-Administrator Practice Test Give You First Time Success with 100% Money Back Guarantee!

All Obstacles During Marketing-Cloud-Administrator Exam Preparation with Marketing-Cloud-Administrator Real Test Questions

NO.81 A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?

One -to -Many Relationship

Many -to -Many Relationship

One -to -One Relationship

Many -to -One Relationship

NO.82 Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers

Upon receiving an email, all tracked links start with click.email.nto.com

The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors

Cloudpages personalized URLs are served from cloud.email.nto.com

Users receive Marketing Cloud password reset emails from help@email nto.com

NO.83 A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?

Custom roles can only be edited by the user who created the role initially.

Custom roles are only available within the business in which they were created.

Custom roles are available on their Marketing Cloud account.

Custom roles override an individual user’s granular permission assignments.

NO.84 A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.
Which subscriber key should be used to search for the contact in All Subscribers?

15-digit contact ID

Numeric Subscriber ID

18-digit Contact ID

Email Address

NO.85 Which two statements are correct about Send Logging?
Choose 2answers

Send Log data extensions are archived automatically based on retention settings.

AMP script can be used to pull data from Send Logs for use within emails.

SQL Query Activities can reference Send Logs in combination with system data views.

A business unit can support up to three Send Logs.

NO.86 A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and ‘Products.
The data extensions contain the following information:
– Orders: OrderId, CustomerID,OrderNumber, OrderDate, OrderTotal, GrandTotal
– Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
– Products: ProductId, SKU, Name, Description, Cost, Price
Which two actions should be taken in Data Designer?
Choose 2 answers

Create a one-to-one relationship between the contact record and Order Details.

Create a one -to -many relationship between Orders and Order_Details.

Create a one-to-one relationship between Orders and Order_Details.

Create a one-to-one relationship between Order_Details and Products.

NO.87 Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers

Collect Code

Recommendation Code

Conversion/Cart Code

Email Conversion Code

NO.88 Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrell a. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible Which Marketing Cloud product should NTO purchase as a solution?

Email Rachments

Distributed Sending

Content Syndication

Analytics Builder

NO.89 When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?

The user gets Added to a blocklist that causes an Enterprise level unsubscribe

The user Is getting deleted from the AN Subscribers list

Data in data extensions corresponding to the customer

Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe

NO.90 Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object?
Choose 2 answers

Select all records which have opened an email in the past six months

Select all records with an email address

Select all records which are active in All Subscribers

Select all records where Has OptedOutofEmail is FALSE

NO.91 What does Marketing Cloud authenticate when a user logs in through the user interface?

If the user is assigned a role in the parent business unit

If the user is logging in from a whitelisted IP address

If the user is an API User on their record

If the user has login hours enabled on their profile

NO.92 A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers

Data Extension entry source

Journey re-entry settings

Run Once schedule type

Winner evaluation

NO.93 Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.
What feature should be used?

Distributed Sending

Distributed Marketing

Marketing Cloud Connect

NO.94 Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?

MobileConnect

Content Builder

Smart Capture

Profile Center

NO.95 Which two statements are correct about Send Logging?
Choose 2answers

Send Log data extensions are archived automatically based on retention settings.

AMP script can be used to pull data from Send Logs for use within emails.

SQL Query Activities can reference Send Logs in combination with system data views.

A business unit can support up to three Send Logs.

NO.96 During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer’s data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

Data extensions allow for add/update Import activity.

Data extensions can store HTML code as an attribute.

Data extensions support Customer ID to be used as Subscriber Key.

Data extensions are necessary for Contact Builder

NO.97 A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?

Subscriber Key

Contact ID

Member Record

Data Extensions

NO.98 A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?

Tokenized Sending

Transparent Data Encryption

Key Management

Field level Encryption

NO.99 A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries.
Which feature would allow this functionality?

Journey Builder

Synchronized Data Sources

CloudPages

Query Studio

NO.100 Northern Trails Outfitters uses Doubleclick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud’s API to identify their most effective campaigns.
What feature should be recommended?

Einstein AI

Interaction Studio

Datorama

Google Marketing Platform

NO.101 A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers

Data Extension entry source

Journey re-entry settings

Run Once schedule type

Winner evaluation

NO.102 Northern Trail Outfitters’ employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?

Import employee email addresses into All Subscribers with an “Active status

Ensure employees have opted in to the test email list or data extension

Ask employees to use personal email addresses instead of corporate email addresses

Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter

NO.103 A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers

By default, the username is the MID for the current Marketing Cloud MID.

Minimum password length is 12 characters.

By default, the password will be the password of the logged-in user.

Once created, the user will need to be activated in order to use the SFTP.

NO.104 Northern Trails Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud’s API to identify their most effective campaigns.
What feature should be recommended?