Verified C_C4H260_01 dumps Q&As – 2022 Latest C_C4H260_01 Download [Q19-Q42]
C_C4H260_01 | SAP

Verified C_C4H260_01 dumps Q&As – 2022 Latest C_C4H260_01 Download [Q19-Q42]

C_C4H260_01 | SAP
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Verified C_C4H260_01  dumps Q&As – 2022 Latest C_C4H260_01  Download

Updated 100% Cover Real C_C4H260_01 Exam Questions – 100% Pass Guarantee

SAP C_C4H260_01 Certification Exam Topics:

Topic Areas Topic Details, Courses, Books
Marketing Planning and Performance < 8%

Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options.
Marketing Analytics < 8%

Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports.
Commerce Marketing < 8%

Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios.
Dynamic Customer Profiling > 12%

Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities.
Extensibility > 12%

Explain varous extensibility options and ways to implement them
Business Administration 8% – 12%

Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs.

 

QUESTION 19
You want to create a predictive key performance indicator (KPI) that determines the buying propensity for a specific product. Which data is essential for creating these types of predictive models? Note: There are 2 correct Answers to this question.

 
 
 
 

QUESTION 20
Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?

 
 
 
 

QUESTION 21
What are the characteristics of rule models in rule-based scores? Note: There are 2 correct Answers to this question.

 
 
 
 

QUESTION 22
What application lets you create target groups based on selected attribute values?

 
 
 
 

QUESTION 23
How do you reach customers on their birthday that have enrolled in the loyalty program and that have made at least two purchases in the last month?

 
 
 
 

QUESTION 24
Why would you enable the persistence of the predictive model?

 
 
 
 

QUESTION 25
You have created custom fields and need them to be visible in Segmentation and Content Studio. How can you ensure that they are shown?

 
 
 
 

QUESTION 26
You can perform extensibility on SAP Marketing Cloud with the help of the following activities: Export standard or custom business object tables to an SAP HANA system.Export an existing graphical calculation view along with the associated views and tables.Import the calculation views that are modeled in an SAP HANA system.Which app can you use to do these activities?

 
 
 
 

QUESTION 27
Your customer data needs to be seen in the Marketing Calendar for the purpose of trade promotions. Which of the following fields are mandatory to maintain in the Custom Business Object (CBO)? Note: There are 3 correct answers to this question.

 
 
 
 
 

QUESTION 28
How do you reach customers on their birthday that have enrolled in the loyalty program and that have made at least two purchases in the last month?

 
 
 
 

QUESTION 29
You want to import/export data to/from SAP Marketing Cloud. Which applications do you need to configure to use the standard APIs? Note: There are 3 correct Answers to this question.

 
 
 
 
 

QUESTION 30
Your customer has requirements that can be fulfilled by creating custom fields in SAP Marketing Cloud.
These fields will also receive data from an external application through SOAP services. Which business contexts support such an enhancement? Note: There are 3 correct Answers to this question.

 
 
 
 
 

QUESTION 31
How does SAP Marketing Cloud support services with long term agreements? Note: There are 2 correct answers to this question.

 
 
 
 

QUESTION 32
You have created your own custom business object and want to upload data to it using an OData service. Where do you find the URL for this custom business object?

 
 
 
 

QUESTION 33
When it comes to best practices and how to configure your data sources, what needs to be considered with regard to interactions? Note: There are 2 correct Answers to this question.

 
 
 
 

QUESTION 34
Which of the following are communication prerequisites for integrating SAP Marketing Cloud with public APIs? Note: There are 3 correct answer: to this question.

 
 
 
 
 

QUESTION 35
The values for gender maintained in SAP Marketing Cloud are as follows: ID Value F Female M Male You have connected a third-party system to your SAP Marketing Cloud system and the value in the gender field in the third-party system is Woman/Man. Once the contact data is uploaded into SAP Marketing Cloud what application can be used to resolve this discrepancy?

 
 
 
 

QUESTION 36
You want to integrate SAP Marketing Cloud and SAP Commerce. Which objects can be integrated between the two systems as part of the standard offering? Note: There are 3 correct Answers to this question.

 
 
 
 
 

QUESTION 37
What are the main objects that make up the data model of SAP Marketing Cloud?

 
 
 
 

QUESTION 38
You want to delete the interactions of several contacts from SAP Marketing Cloud that were collected via one specific source system. Interaction information from other sources can remain in SAP Marketing Cloud. Which application jobs do you need to execute? Note: There are 2 correct answers to this question.

 
 
 
 

QUESTION 39
When it comes to best practices and how to configure your data sources, what needs to be considered with regard to interactions? Note: There are 2 correct answers to this question.

 
 
 
 

QUESTION 40
From which systems can you perform initial and delta loads of customers, contacts, and consumers into SAP Marketing Cloud?

 
 
 
 
 

QUESTION 41
Your customer wants to segment consumers based on a predictive key performance indicator that indicates the buying propensity for a specific product. Therefore, you are creating a predictive model in the Predictive Studio. What object can you assign as a training set in the Predictive Model?

 
 
 

QUESTION 42
You want to be able to upload pictures directly in the Content Studio in SAP Marketing Cloud. What feature do you need to activate?

 
 
 
 

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