Latest [Mar 16, 2022] MB-260 Exam with Accurate Microsoft Customer Data Platform Specialist PDF Questions [Q25-Q41]

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Latest [Mar 16, 2022] MB-260 Exam with Accurate Microsoft Customer Data Platform Specialist PDF Questions

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NEW QUESTION 25
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company’s information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.
What can you do to satisfy the requirements?
Solution: Clean the data by removing any rows with nulls and deleting any leading zeros on the primary key. Click “Next” and your data is now ready for unification.
Does this meet the goal?

Yes

NEW QUESTION 26
You are a Customer Data Platform Specialist. Your company’s information technology team wants to use the out-of-the-box customer lifetime value (CLV) machine learning (ML) capabilities that come with audience insights, but the team has some concerns about the suitability of their dat
a. You need to confirm if their research about data requirements is correct.
Which two statements are correct about the data characteristic requirements for configuring the CLV ML model? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

There should be at least two to three transactions per customer ID. preferably across multiple dates.

There should be at least 100.000 unique customers to perform the CLV model.

There should be preferably two to three years of transactional data to predict CLV for one year.

The CLV model will not run if there is any missing data in the fields.

NEW QUESTION 27
You are a Customer Data Platform Specialist. Your organization recently implemented audience insights. You need to create a measure using the ‘Average Transaction Value’ template to track the average spent by a customer.
As part of the process of creating the measure, you need to add data and map it to the data from the Unified Activity entity.
When you are setting up the measure, which two steps should you perform to complete this task? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

Choose the attribute representing the Transaction value from the Unified Customer entity.

Choose the attribute representing the Transaction value from the Unified Activity entity.

Choose an activity type and select the entity with transactional data.

Choose either the Account or Contact entity to get the related transactional data.

NEW QUESTION 28
You are a Customer Data Platform Specialist. Your organization is using the Dynamics 365 Customer Insights as the Customer Data Platform.
Your marketing team wants to explore the suggested segments feature and create a segment based on measures.
Which four steps should be performed in sequence to achieve this goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

NEW QUESTION 29
You are a Customer Data Platform Specialist. The marketing manager at your company wants to understand the training model performance for a customer lifetime value (CLV) model you configured.
What do the possible training model performance grades signify? To answer, drag the appropriate definition to the correct grade value. Each definition may be used once or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

NEW QUESTION 30
You are a Customer Data Platform Specialist. Dynamics 365 Customer Insights (CI) users have complained that they are not able to quickly find customers using main demographic data points. You must ensure users are able to search customers using any of the available fields.
Which two statements define the actions that should be completed to satisfy this requirement? Each option represents a partial solution.
NOTE: Each correct selection is worth one point.

Validate you have access to edit the Search and index pages in audience insights.

On the Search and filter index pane, add Last Name, Full Name, Email. Cell Phone. Street Address, and DOB fields to Index. Click Save and Run.

You must run Merge in order to view the newly added fields on the customer profile.

On the Search and filter index pane. Add Last Name, FullName, Email, Home Phone. DOB fields to Index. Click Save and Run.

NEW QUESTION 31
You are a Customer Data Platform Specialist. You need to create relationships to connect entities so that they can be further used in defining segments and measures by the marketing team.
Which three relationship types are available in audience insights? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

Non-editable system relationships, created by the system as part of the data unification process

Non-editable system relationships, which are created automatically from ingesting data sources

Editable inherited relationships, created by the system as part of the data unification process

Editable custom relationships, created and configured by users

Non-editable inherited relationships, which are created automatically from ingesting data sources

NEW QUESTION 32
You are a Customer Data Platform Specialist. You are configuring a workflow for a custom model using an Azure Machine Learning batch pipeline. Configuring this type of model requires different parameters than Machine Learning Studio (Classic) models.
Which two configuration parameters are required specifically for Azure Machine Learning batch pipelines? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

Output data store path

Output data store parameter name

Web service that contains your model

Entity name

NEW QUESTION 33
You are a Customer Data Platform Specialist. You completed unification and are looking to create relevant segments for your business. You want to identify insights on fields that overlap between segments.
Which statement is correct about using segment overlap?

Audience insights will recommend which fields may be the most insightful to use for segment overlap analysis.

You can select up to three fields to analyze for overlap analysis when you create a new segment overlap.

Audience insights will automatically select the fields for overlap analysis when you create a new segment overlap.

You can select one or more fields to analyze for overlap analysis when you create a new segment overlap.

NEW QUESTION 34
You are a Customer Data Platform Specialist. You are asked to create a household cluster to group profiles that share a set of demographic data points.
Which three actions should you perform in sequence to configure a household cluster? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

NEW QUESTION 35
You are a Customer Data Platform Specialist. Some of the data your company stores need to adhere to strict organization compliance and security when establishing connections and exports. Your information technology department tells you that you must use a dedicated Azure key vault with your audience insights environment to help the organization meet its compliance requirements. The dedicated key vault will be used to stage and use secrets in an organization’s compliance boundary.
Which two statements are true about using audience insights and Azure Key Vault to store the secrets for each of the connections set up?
NOTE: Each correct selection is worth one point.

You must have administrator role in audience insights.

The key vault must have Key Vault firewall enabled.

The key vault is in the same Azure location as the audience insights environment.

Audience insights can write secrets or overwrite secrets into the key vault.

NEW QUESTION 36
You are a Customer Data Platform Specialist. You are implementing a scheduled refresh in audience insights.
Which two statements are correct when describing scheduled refreshes? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

To exclude a segment from a scheduled refresh, you must deactivate it before the scheduled refresh run.

Scheduled refresh is not available in trial environments and can only be configured for production instances.

The refresh schedule can be applied to selected data sources or specific entities within these data sources.

When you configure a refresh schedule to run daily, you must define the time zone and time when the refresh needs to run.

NEW QUESTION 37
You are a Customer Data Platform Specialist. You are reviewing the system status. You notice that an insights refresh process shows a “skipped” status.
Which system process type should you review to find the step that is blocking the insights refresh from starting?

Segments

Enrichments

Activities

NEW QUESTION 38
You are a Customer Data Platform Specialist. The chief marketing officer (CMO) asked you to look at different use cases as you are implementing the Customer Insights platform.
Which use case is applicable to either audience insights or engagement insights? To answer, drag the appropriate capability to the correct use case. Each capability may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

NEW QUESTION 39
You are a Customer Data Platform Specialist. You created several customer segments. You want to identify differences between the segments that you created.
Which two statements are correct about using segment differentiations? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

The higher the difference score, the more the attributes differ between the two segments.

You can compare a segment with the rest of your unified profiles or with another segment.

You can only compare one segment with another segment.

The lower the difference score, the more the attributes differ between the two segments.

NEW QUESTION 40
You are a Customer Data Platform Specialist. You are in the process of implementing audience insights as the Customer Data Platform (CDP) solution for your company.
Your manager asks you to give a short presentation for new users who will be using audience insights and explain some of the benefits that audience insights will offer them.
Which user group will take which benefit from audience insights? To answer, drag the appropriate user group to the correct benefit. Each user group may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

NEW QUESTION 41
You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform solution. You transferred the management of the platform to a contractor. You want the contractor to manage the existing connections without having administrator access.
Which two statements are correct about allowing contributors to use a connection for exports? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

Contributors will be able to use the connection if you select them in the ‘choose who can use this connection” screen.

Contributors will see shared connections and can manage every export that uses this specific connection.

Contributors will have their exports removed if their permissions are changed.

Contributors will be able to view or edit the connection after being given permission to use the connection.

Microsoft MB-260 Exam Syllabus Topics:

Topic	Details
Topic 1	Configure scheduled refreshes and on-demand refreshes Describe use cases for Customer Insights APIs
Topic 2	Create activities by using a new or existing relationship Differentiate between audience insights and engagement insights
Topic 3	describe prerequisites for using custom Azure Machine Learning models in Customer Insights Describe methods for creating segments, including blank segments
Topic 4	Display Customer Insights data from within Dynamics 365 apps Transform, cleanse, and load data by using Power Query
Topic 5	Identify permissions required to implement the Customer Card Add-in for Dynamics 365 apps Create a segment from customer profiles, measures, or AI predictions
Topic 6	Identify data sources that support incremental updates Configure and evaluate the customer churn models, including the transactional churn and subscription churn models
Topic 7	Identify capabilities and limitations for scheduled refreshes Describe use cases for extending Customer Insights by using Microsoft Power Platform components
Topic 8	Differentiate between low, medium, high, exact, and custom precision methods Analyze Customer Insights data by using Azure Synapse Analytics
Topic 9	Select Customer Insights entities and attributes for matching Resolve data inconsistencies, unexpected or null values, and data quality issues
Topic 10	Trigger refreshes by using Power Automate or the Customer Insights API Determine whether to use the managed data lake or an organization’s data lake